An-Nyoung-Ha-Sae-Yo! A warm greeting from Korea!

Seoul -- the place to simultaneously experience innovative technology, watch the latest in fashion and witness the dynamic local IT market. Koreans are adventurous in their outlook and are willing to embrace new technology. Hence Korea is an ideal test market for broadband services and an attractive market for U.S.-based companies in networking, infrastructure, PC peripherals, and Internet Protocol (IP) -based technology

Even as a modern society, the Korean society is still heavily steeped in Confucianism. Trust and relationships are critical success factors in Korea. Relationships in Korea necessitate a sensitive understanding of the societal hierarchies so that one knows exactly how to behave in relation to another. Greetings – in particular, the appropriate forms -- are extremely important to Koreans. Emphasis on consensus is the way of life as is teamwork, which is highly valued in the corporate culture.

Located in the heart of Seoul’s own Silicon Valley, Tehran Valley, HA Korea is an integral part of the vibrant Hoffman network in Asia Pacific. With our unique blend of Korean and Silicon Valley cultures, we deeply understand the nuances of local business practices, as reflected in our ability to marry local and international strategies and tactics. The diverse experience of the team spans PR, advertising and marketing.

Working in tandem with the other offices, we have successfully launched several multinational companies in the country, including Google, NetScaler, Phoenix Technologies, etc. Through the development and thorough execution of strategic communications plans, we are committed to help global companies gain a foothold in the Korean market.

As a team of communications professionals, we strongly believe in contributing towards the success of our clients. Contact us for ideas on how we can develop a sound strategy, and execute flawlessly, to meet your business goal in Korea.

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