• IT test bed with advanced CDMA network and broadband infrastructure
• Leader of wireless internet and 3G technology, including WCDMA, DMB, WiBro
• Strategic Asia bridge for global IT companies

Korea is increasingly embracing, foreign investment and, attracted by the consumer-led technology market, many multinational hi-tech companies have stepped up their investments in Korea. Such commitment to the local economy is an important milestone to being accepted as a real business partner.

More than 70% of population are active internet users, making Korea’s IT market very dynamic and agile. New technology, in the country with little natural resource, means new possibilities for economic growth. This is why Korea has been become a global IT test bed; the front-runner of new and advanced technologies and services. A successful business in Korea will give you a good deal of business opportunity in Japan and China, with similar culture and business environment.

Korea is now strengthening its position as a strategic market for trials of advanced technology in the IT sector. The main driver is the strong government support in encouraging early adoption of new-to-market advanced technology. For instance, Korea is the most mature market in Asia Pacific in terms of mobile communications. Korea also leads the world in Internet broadband penetration. As the world’s third leading semiconductor manufacturer, Korea’s chips export sector is a key contributor to the domestic national output.

Numerous global firms are knocking the door of Korean market to test and prove their cutting-edge technology, product and service. In an era of fierce competition among global IT vendors in Korea, efficient and effective Public Relations activity is required to develop the kind of recognition and relationships critical to business success in Korea.

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