Brian Bae, Deputy General Manager, Korea

In charge of overall strategic direction as well as program planning to Hoffman Agency Korea’s clients such as Atheros Communications, Agere Systems, LexMark, Google, SanDisk and TIPCO software. Prior to joining Hoffman, he served as IT team leader at KorCom Porter Novelli in Korea , where he integrated corporate strategy through developing, implementing and supervising communications and PR projects to promote company image and technology advancement for IT companies such as HP, Samsung SDS, RedHat, BEA Systems, NHN, KODAK, Broadcom, Synplicity and Universal Instrument.

He holds a Global MBA degree from Yonsei University of Business in Seoul, Korea, and bachelor’s degree in Mass Communication and master’s degree in Broadcast Journalism from Emerson College in Boston, USA.

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