Hong Kong is The Hoffman Agency's Asia Pacific headquarters. In addition to overseeing Asia Pacific operations, The Agency's Hong Kong office provides a full range of strategic communications services:

• "Conventional" public relations, focusing on media relations, developing press materials, launching new products/people/services, etc.

• Corporate communications counsel to help companies build or maintain a brand identity with their customer base, media and industry at large (includes crisis communications, issues management, corporate advertising, executive media/analyst training, sponsorship platform/program development etc.)

• Strategic marketing communications planning to provide clients the "big picture" thinking necessary to drive successful tactical implementation

• Internet/interactive marketing to help companies disseminate their messages beyond the traditional boundaries of print media

• Conceiving, designing, researching, writing and producing newsletters or collateral materials aimed at a variety of audiences: customers, potential customers, the distribution channel, press and employees (includes technical writing)

• Organizing and implementing events ranging from press conferences to trade shows to customer and prospect seminars to special meetings for company distribution and sales teams (includes all types of event management)

• Market research and marketing strategy development (includes perception research/audits and dialogue/direct marketing)

• Press climate assessment, via media monitoring and reporting

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