As director of client services for Greater China, Lynn Furrow’s charter is to oversee strategic planning and direction for key clients in China, Hong Kong and Taiwan as well as to drive business development and marketing in these markets. With 10 years of Asia PR experience, Furrow previously served as Hoffman China’s general manager.

During her tenure with The Hoffman Agency, she has serviced a wide-range of technology companies such as 3Com, Atheros Communications, CNBC, Chiron, Dolby, GlobespanVirata, Motorola PCS, Proxim, Texas Instruments, Xilinx and Zarlink.

Prior to joining the Agency, she was an associate director with Shandwick Hong Kong’s Corporate and Public Affairs Practice and previously served Shandwick Beijing’s office. During this time she executed communications strategies, and managed local and regional programs for clients such as Northwest Airlines, Bass Brewers, Walt Disney Television and Chrysler, throughout Asia. In China she also managed multi-national accounts and orchestrated projects in cities throughout the country including Dalian, Tianjin, Changchun, Qingdao, Shanghai, Suzhou, Shenzhen and Guangzhou.

Furrow graduated from Colby College in Maine with a bachelor of arts degree in East Asian studies. Through 16 years in Greater China and her Chinese heritage, Furrow has a strong understanding of the culture and is proficient in Mandarin. She also studied Mandarin in Beijing and Taiwan, and conducted research at the University of Edinburgh on a post-graduate scholarship to study Chinese history.

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