Hoffman Asia Pacific PR
             
         Asia Pacific Clients
 


At The Hoffman Agency we don't specialize in one particular IT segment. Instead we prefer to work with a broad mix of companies in the technology arena: Fortune 500 to a start-up; consumer or B2B organization; and in a variety of technology industry segments. Why? Because it makes us smarter. It allows us to take a more out of the box, even wild, approach from a consumer account and shake things up in a more staid, MNC environment, for example. Or, conversely implement some process related to internal employee communications from a large, established company and implement it to counsel a start-up through an IPO. This all translates into leverage for our clients. Working with the right mix of companies across Asia Pacific allows us to stay on our toes, keep infusing our clients with fresh ideas and overall elevates the quality of communications counsel that HA is known for.

3COM CORPORATION ASIA PACIFIC
3Com is the global leader in functionally-rich, easy-to-use networking products that connect businesses to their employees, customers and suppliers anytime, anywhere. 3Com is also a leader in Internet protocol (IP) service platforms and access infrastructure for the network service provider market. In 1979, the company was founded by one of the inventors of Ethernet technology on which virtually all local area networks are based. Since then, 3Com has sold more than 340,000,000 Ethernet connections. 3Com has headquarters in Santa Clara, California and offices around the world. For further information, please visit www.3com.com, or the press site www.3com.com/pressbox.

AFFYMETRIX
Affymetrix scientists invented the world's first high-density microarray in 1989 and began selling the first commercial microarray in 1994. Since then, Affymetrix GeneChip(R) technology has become the industry standard in molecular biology research. Affymetrix technology is used by the world's top pharmaceutical, diagnostic and biotechnology companies as well as leading academic, government and not-for-profit research institutes. More than 1,200 systems have been installed around the world and nearly 3,000 peer-reviewed papers have been published using the technology. Affymetrix' patented photolithographic manufacturing process provides the most information capacity available today on an array, enabling researchers to use a whole-genome approach to analyze the relationship between genetics and health. Affymetrix is headquartered in Santa Clara, Calif., with manufacturing facilities in Sacramento, Calif., and Bedford, Mass. The company maintains important sales and marketing operations in Europe and Asia and has about 900 employees worldwide.

ATHEROS TECHNOLOGY, LTD.
Atheros Technology is the leading developer of networking technologies for secure, high-performance wireless local area networks. As the industry innovator and market-share leader in wireless OFDM technology compliant with the IEEE 802.11 specifications, Atheros is driving transparent connections among electronic devices in the office, home and on the road. Atheros technology is being used by many of the world’s leading wireless equipment manufacturers, including Accton, Actiontec, ALPS Electric, Intel, Intermec, Netgear, Proxim, SMC Networks, Sony, TDK, UltraDevices and others.

ATTACHMATE
For 20 years, Attachmate has provided the vital link to information and applications on IBM and Unisys mainframes, as well as a breadth of mid-range systems, for 80 percent of Fortune 500 and Global 2000 companies. Over 10 million users around the world rely on Attachmate to supply the mission-critical host access solutions that run their businesses. Attachmate sets the standard with direct, real-time access to back-office systems, Web-to-host and desktop-to-host solutions, and flexible enterprise application integration and legacy Web services offerings.

AXIS COMMUNICATIONS
Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis' products and solutions are focused on applications such as security, surveillance, remote monitoring and document management. The products are based on in-house developed chip technology, which is also sold to third parties.

Axis was founded in 1984 and is listed on the O-list (Attract 40) of Stockholmsbörsen (XSSE: AXIS). Axis operates globally with offices in 16 countries and in cooperation with distributors, system integrators and OEM partners in 70 countries. Markets outside Sweden account for more than 95% of sales. Information about Axis can be found at www.axis.com.

BELKIN CORPORATION
Belkin Corporation, the global leader in connectivity solutions, offers a range of innovations for the computer, electronics, and mobile consumer. With a diverse and far-reaching product mix consisting of broadband networking solutions, KVM (keyboard/video/mouse) and peripheral sharing, power protection and cabling, as well as USB and FireWire® devices, Belkin extends its reach to Bluetooth™, cellular, PDA, iPod™, and other solutions for mobile computing. Belkin products are globally recognized in the marketplace for their high quality, excellent performance, and good value to the customer. The company’s success has been dependent upon attracting great employees who deliver what customers need: exceptional customer service, unsurpassed product selection, rapid ship times, training and technical support, and the best packaging and merchandising programs in the industry.

BIGBAND NETWORKS, INC.
BigBand Networks, Inc. designs, manufactures, sells and supports platforms for broadband multimedia services. These platforms are built on the company’s NativeMedia technology, uniquely capable of communicating and processing video, audio and data in their native formats. The field-upgradeable architecture combines advanced hardware and software technologies for high performance with agility to optimize for each service supported. This enables network operators to cost-effectively expand revenue-generating offerings of broadcast-quality content and advanced, interactive services. Services supported by BigBand Networks’ platforms include digital broadcast television, HDTV, transport of high-quality video, ad insertion, VOD and iTV. The company’s customers include Adelphia Communications, Comcast, Cox Communications, Mediacom Communications, Rogers Cable and Time Warner Cable. BigBand Networks is based in Redwood City, Calif. For more information on BigBand Networks, please visit www.bigbandnet.com.

BROADLIGHT
BroadLight delivers, cost-effective components that enable high performance, end-to-end, easy-to-integrate PON solutions. BroadLight develops standards-based digital, analog and optical communication semiconductors, software stacks and algorithms for system vendors who are looking to integrate fully functional, high-performance passive optical network solutions for carriers and service providers. With the best price/performance in the industry, BroadLight provides the solution that will drive the deployment of FTTH, FTTB and FTTC today. The company is committed to work closely with vendors and carriers to support them throughout the project planning and integration process.

CASPIAN NETWORKS, INC.
Caspian Networks is an innovative Internet infrastructure company with a new generation of equipment for the heart of service provider networks. The company’s mission is to lead in high-performance networking systems that revolutionize economics for network service providers. Caspian was founded by Internet pioneer Dr. Lawrence Roberts. The company is based in San Jose, Calif., with offices in Minnesota, North Carolina, the United Kingdom and China. For more information, visit Caspian Networks’ Web site at www.caspian.com.

CITRIX SYSTEMS
Citrix Systems, Inc. (Nasdaq: CTXS) is the global leader in access infrastructure solutions, and the most trusted name in secure access for enterprises and individuals. Nearly 50 million people in more than 120,000 organizations around the world use Citrix every day. Its software gives people secure and well-managed access to business information wherever it lives – on demand. Citrix customers include 100 percent of the Fortune 100 companies, 99 percent of the Fortune 500, and 92 percent of the Fortune Global 500. Based in Fort Lauderdale, Fla., Citrix has offices in 22 countries, and approximately 7,000 channel and alliance partners in more than 100 countries. For more information, visit www.citrix.com.

COMBA
Comba is a leading international provider of wireless telecoms equipment and total solutions for the mobile telecoms market. Comba enables mobile operators to enhance and extend their network coverage effectively and efficiently with cost-effective solutions. Comba has 30 offices located throughout China and its products are developed and manufactured in its R&D and manufacturing base in Guangzhou. The company has an established international network with offices located in Hong Kong, Singapore, Thailand, Sweden and an advanced microwave research center in Washington D.C. Comba was founded in 1997 and listed on the main board of the Hong Kong Stock Exchange in July 2003.

DAMPSKIBSSELSKABET “NORDEN” A/S
Dampskibsselskabet "NORDEN" A/S was founded in 1871 and is the oldest shipping company in Denmark engaged in tramp operation on a world-wide basis. The company has 85 employees at its head office, which since 1892 has been located at Copenhagen Demark, with 11 employees at its Singapore office, 6 employees at its Annapolis office, 6 employees at its Shanghai office, 3 employees at its Rio de Janeiro office, 4 employees at its Mumbai office, 9 employees at its Site Offices and approximately 225 seafarers. Today Dampskibsselskabet "NORDEN" A/S operates in total about 125 tankers and bulkers internationally through a mix of owned and chartered tonnage. Dampskibsselskabet "NORDEN" A/S has one of the world’s most modern fleets.

DATACRAFT
Datacraft is the leading independent IT services and solutions company in Asia Pacific. The company helps clients plan, build and support their IT infrastructures. Datacraft combines an expertise in networking, security, operating environments, storage and contact center technologies with advanced skills in consulting, integration and managed services to craft IT solutions for businesses. A member of the Dimension Data Group, Datacraft is listed on the main board of the Singapore Exchange and is a component company of the Straits Times Index. Headquartered in Singapore, Datacraft spans more than 50 major offices and has over 1,200 employees across 13 Asia Pacific markets.

E2OPEN, INC.
E2open of Redwood City, California is the leading provider of software-as-a-service to manage inter-company processes such as inventory management, order management, demand/supply synchronization and multi-tier visibility, integrating trading partners across multiple tiers of distributed global supply and demand networks. More than 6,000 companies worldwide currently use E2open for greater supply chain visibility and control through accurate, timely and cost-effective access to information. E2open is the industry’s only solution to combine inter-company process management functionality, event management tools, performance management capabilities and an open B2B integration platform delivered in an on-demand model, resulting in lower total cost of ownership and shorter deployment cycles. A privately-held company, E2open’s largest customers include Hitachi, IBM, LG Electronics, Matsushita Electric Industrial, Seagate Technology, Solectron and Wistron.

ENIGMO INC.
Established in February 2004, ENIGMO is a Japanese company with a mission to bring fun and vitality to society by creating dynamic new Internet-based businesses. The company specializes in Internet business planning, development and operation, and recently launched BuyMa (Buyer’s Market), combining a unique and lively Internet shopping experience with easy access from any PC or mobile device in Japan.

EXABYTE CORPORATION
Exabyte Corporation (OTCBB: EXBT) is the leading innovator and provider of tape storage. For over 20 years, the company has been recognized for its innovative engineering approach and for consistently raising industry standards in technology, quality and data reliability for tape drives and tape automation. The Company's products back up and restore critical business information in a manner consistently ahead of its competitors in terms of capacity, transfer speeds, and reliability at competitive prices. Exabyte has a worldwide network of OEMs, distributors and resellers that share the company's commitment to innovation and customer service, including IBM, Apple, Fujitsu Siemens Computers, Fujitsu Ltd., Imation, Tech Data, and Ingram Micro. For more information, call 1-800-EXABYTE or visit www.exabyte.com.

F-SECURE
F-Secure Corporation is the fastest growing publicly listed company globally in the antivirus and intrusion prevention industry with more than 50% revenue growth of antivirus revenues in 2004. F-Secure services and software protect individuals and businesses against computer viruses and other threats coming through the Internet or mobile networks. It is supported by a global ecosystem of service partners, value added resellers and distributors in over 50 countries. F-Secure protection is also available through mobile handset manufacturers such as Nokia and as a service through major Internet Service Providers, such as Deutsche Telekom, France Telecom and Charter Communications. The latest real-time virus threat scenario news are available at the F-Secure Antivirus Research Team weblog at http://www.f-secure.com/weblog/.

FORCE10 NETWORKS
Force10 Networks is a provider of next-generation, high-performance Ethernet switch/routers with true 10-Gigabit Ethernet. The Force10 E-Series™ platforms leverage its EtherScale™ ASIC-based architecture and FTOS™ switching/routing software to deliver scalability, high-availability line-rate performance and full L2 switching and L3 routing functionality for high-performance Ethernet applications.

GOOGLE INC.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top Web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe and Asia.

IPASS INC.
iPass Inc. (www.ipass.com) provides software-enabled enterprise connectivity services designed to give employees secure access to information and applications on the corporate network from approximately 150 countries around the world. As a virtual network operator (VNO), iPass offers enterprise employees a range of Internet protocol-based connectivity technologies, including wired and wireless broadband service at airports, hotels and conference centers worldwide. The iPassConnect smart client can be easily deployed across multiple computing devices and operating systems within an enterprise. Once deployed, the iPass service gives the corporate IT department complete control over how network resources are accessed. Founded in 1996, iPass is headquartered in Redwood Shores, Calif., with offices throughout North America, Europe and Asia Pacific.

IRONPORTS SYSTEM
IronPort Systems is the leading email security provider for organizations ranging from small businesses to the Global 2000. The company has developed a family of email security appliances, the IronPort C-Series™, that offer breakthrough performance, unprecedented ease of use and reduced total cost of ownership. IronPort is driving new standards and providing innovative products for those faced with the monumental task of managing, protecting, and growing mission-critical email systems. For more information on IronPort products and services, visit: http://www.ironport.com.

MANHATTAN ASSOCIATES
Manhattan Associates is a leading supply chain solutions provider, The company’s demand intelligence, advanced planning, supply chain planning, supply chain execution and business process platform capabilities enable its more than 1200 customers worldwide to enhance profitability, performance and competitive advantage. For more information visit www.manh.com.

NOVELLUS SYSTEMS, INC.
Novellus Systems, Inc., an S&P 500 company, manufactures, markets and services advanced deposition, surface preparation and chemical mechanical planarization equipment for today’s advanced integrated circuits. The products are designed for high-volume production of advanced, leading-edge semiconductor devices at the lowest possible cost. Headquartered in San Jose, Calif., with subsidiaries throughout the United States, as well as in the United Kingdom, France, Germany, the Netherlands, Ireland, Italy, Israel, India, China, Japan, Korea, Malaysia, Singapore and Taiwan, Novellus is a publicly traded company on the Nasdaq stock exchange (Nasdaq: NVLS) and a component of the Nasdaq-100 Index®.

PHOENIX TECHNOLOGIES
Phoenix Technologies develops a complete product suite of Core System Software, tools and applications to deliver trusted, seamless computing to digital devices for an Internet-connected world. Phoenix Technologies helped launch the PC industry nearly 25 years ago. Today the company is extending its leadership and knowledge at the core of machines beyond the PC to a wide range of platforms and devices. For more information, visit www.phoenix.com.

POLYCOM, INC.
Polycom is the leading provider of Unified Collaborative Communications – converged voice, video, Web and data solutions for emerging broadband networks. Polycom’s
high-quality virtual communications are easy to deploy, manage and use, and deliver an experience as natural as being there in-person. All of this translates into increased collaboration and productivity, greater flexibility, faster decisions, lower costs and improved relationships.

POWERHOUSE TECHNOLOGIES GROUP
PowerHouse Technologies Group, Inc. (www.pwhtgroup.com), headquartered in Redwood City, Calif., is a leading provider of mobile computing software. The company's award-winning software product line, MigoT, revolutionizes business and personal computing portability. Migo's patented technology offers an information management solution for WindowsR and OutlookR based systems. For more information on the full line of Migo products please visit www.4Migo.com.

PSI STANDARD
After nearly two decades of manufacturing OEM Standards for major US Metrology tool manufacturers, Process Specialties now offers its superior quality Thin Film Calibration Standards to end-users worldwide. Now any company using Calibration Standards for ISO 9001-9002 compliance, metrology tool calibration and monitoring, can utilize PSI's high quality, fast turn-around times and unsurpassed customer service all at a lower cost of ownership. The company currently offers 150mm, 200mm and 300mm NIST traceable Thermal Oxide Standards and Silicon Nitride Standards, with new traceable calibration standards due to appear in the coming months.

RED HAT
Red Hat, the world’s leading open source and Linux provider, is headquartered in Raleigh, N.C. with satellite offices spanning the globe. Red Hat is leading Linux and open source solutions into the mainstream by making high-quality, low-cost technology accessible. Red Hat provides operating system software along with middleware, applications and management solutions. Red Hat also offers support, training and consulting services to its customers worldwide and through top-tier partnerships. Red Hat’s Open Source strategy offers customers a long-term plan for building infrastructures that are based on and leverage open source technologies with a focus on security and ease of management.

SANDISK
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk designs, develops, manufactures and markets flash storage card products used in a variety of electronic systems. Flash storage cards allow data to be stored in a compact, removable format. SanDisk’s flash card products help drive the mass market for sales of digital cameras, multimedia mobile phones, USB flash drives and other digital consumer devices. SanDisk holds more than 350 U.S. and foreign patents and licenses its technology to several companies.

SAP
SAP is the world’s leading provider of business software solutions comprising enterprise resources planning and related software solutions. Today, more than 28,200 customers in over 120 countries run more than 96,400 installations of SAP® software—from distinct solutions addressing the needs of small and midsize enterprises to suite solutions for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, mySAP™ Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services.

SILICON LABORATORIES
Founded in 1996 on the principles of constant innovation and solid execution, Silicon Laboratories, based in Austin, Texas, designs and develops analog-intensive, mixed-signal integrated circuits (ICs) for a broad range of applications. The company’s solutions are designed into consumer, industrial, automotive and communications products worldwide including wireless handsets, digital video recorders and central office equipment. Silicon Laboratories is a fabless semiconductor company, enabling it to take advantage of widely available process technology that allows for reliable, mass production of the company’s products at the world’s most prominent semiconductor foundries.

SINGAPORE EXHIBITION SERVICES
Incorporated in 1975, Singapore Exhibition Services (SES) is Asia’s leading trade fair organizer, with a wide portfolio of exhibitions and conferences held in Singapore. SES is the organiser of Asia's most comprehenstive IT and communication trade shows, CommunicAsia and BroadcastAsia. One of the pioneers in this vibrant and growing industry, the events organized by SES cover a myriad of sectors including telecommunications, IT and broadcasting, food and hospitality, environmental and water management technology, franchising, retail, machine tools, woodworking and furniture making machinery, chemical engineering, instrumentation and analytical laboratory technology, manufacturing, and oil, and gas and petrochemicals.

SONICWALL
SonicWALL, Inc. is a leading provider of integrated network security, mobility and productivity solutions for the SMB, enterprise, e-commerce, education, healthcare, retail/point-of-sale, and government markets. Core technologies include firewall, VPN, wireless, real time gateway anti-virus, spyware protection, spam blocking, intrusion detection and prevention, SSL, desktop anti-virus, content filtering, VLAN, and dynamic routing, along with award-winning security management solutions. Together, these products and technologies provide the most comprehensive distributed enforcement architecture available. SonicWALL, Inc. is headquartered in Sunnyvale, Calif. SonicWALL trades on the Nasdaq exchange under the symbol SNWL. For more information, visit the company Web site at www.sonicwall.com.

SONY CORPORATION
Sony is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world.

TELSTRA GLOBAL BUSINESS ASIA
A Fortune 500 company and one of the world’s largest telecommunications companies, Telstra is a true Asian solutions provider offering end-to-end ICT solutions to all enterprise customers and service providers operating in the Asian markets. With a regional headquarters in Hong Kong, Telstra Global Business Asia has business offices in China (Beijing and Shanghai), Singapore, Japan and India (Mumbai, Bangalore and Delhi). In addition, Telstra has ownership interests in physical Network Points of Presence (POPs) in twelve Asian countries, including Taiwan, Korea, Indonesia, Thailand, Philippines and Malaysia.

TIBCO SOFTWARE
TIBCO Software Inc. (Nasdaq: TIBX) is a leading provider of total business integration solutions, delivering infrastructure software that enables businesses to seamlessly integrate systems in real time. TIBCO’s products enable the real time distribution of information through patented technology called The Information Bus, or TIB. TIBCO technology was first used to digitize Wall Street and has since been adopted in diverse industries including financial services, telecommunications, electronic commerce, transportation, logistics, manufacturing and energy. TIBCO’s global customer base includes more than 1,200 customers such as Ariba, AT&T, Cisco Systems, Delta Air Lines, Enron, GE Capital, NEC, Philips, Pirelli, Sun Microsystems, The Limited and Yahoo!. TIBCO is headquartered in Palo Alto, Calif.

WITNESS
Witness Systems is a leading global provider of Workforce Optimization software and services. The company’s solutions – which play a strategic role in the customer interaction centers of Global 2000 and small- and medium-sized businesses (SMBs) worldwide – also are deployed in IP Telephony and back office environments, and throughout the extended enterprise, including branch offices. Witness Systems’ software is comprised of quality monitoring, compliance, high volume and IP Telephony recording, as well as workforce management, performance management and e-learning. Its solutions enable organizations to optimize their people, processes and technology throughout the enterprise and along the complete workforce continuum. With more than 60 percent of the Fortune 100 represented among its customers, Witness Systems’ Workforce Optimization is used by companies across an array of industries worldwide, including automotive, banking/financial services, general business, government healthcare, hospitality, insurance, outsourcing, publishing, retail, telecommunications, travel and utilities.

XILINX, INC.
Xilinx is the leading supplier of complete programmable logic solutions, including advanced integrated circuits, software design tools, predefined system functions delivered as intellectual property cores, and unparalleled field engineering support. Founded in 1984 and headquartered in San Jose, Calif., Xilinx invented the field programmable gate array (FPGA) and fulfils more than half of the world demand for these devices today. Xilinx solutions enable customers to reduce significantly the time required to develop products for the computer, peripheral, telecommunications, networking, industrial control, instrumentation, aerospace, defense, low-power portable and consumer markets. For more information, visit the Xilinx Web site at www.xilinx.com.

ZARLINK SEMICONDUCTOR
Zarlink delivers wired, wireless and optical connectivity solutions that bring together networks and people, and it provides highly specialized ultra low-power chipsets for use in medical applications. Zarlink employs more than 1,700 people worldwide. Its customers include Alcatel, Cisco, Ericsson, Fujitsu, Lucent, Mitsubishi, Motorola, Nortel, Samsung, Siemens and Sony. It sells products to 3,000 customers in more than 100 countries. It has R&D centers in Ottawa (Canada); San Diego and Irvine (Calif.); Jarfalla (Sweden); Taiwan; and Caldicot, Swindon, Lincoln and Borehamwood (UK). Zarlink operates fabrication centers in Caldicot, Plymouth, Swindon, and Jarfalla.

ZEBRA
Zebra Technologies delivers innovative and reliable barcode and specialty label printing solutions to businesses and governments in 100 countries around the world. With over 35 years of experience and sales of nearly four million printers, including RFID printer/encoders and wireless mobile solutions, Zebra is the choice for specialty printing applications for more than 90 percent of Fortune 500 companies. Information about Zebra barcode and RFID products can be found at www.zebra.com.

ZUJI ENTERPRISES PTE LTD
ZUJI is Asia Pacific’s most comprehensive online travel retailer, offering a range of travel products and services that provide access to more than 300 airlines, 33,000 hotels, 50 car hire companies and more than 3,000 activities and attractions. ZUJI is a joint venture of 16 leading airlines operating in Asia Pacific and Travelocity, the most popular travel site in the United States. Strong backing by 16 leading airlines allows ZUJI to offer the best price and seat availability, and Travelocity’s robust Internet infrastructure ensures speedy, reliable and secure transacting. Through ZUJI’s member base and distribution partners, ZUJI has access to more than 25 million Internet users throughout Asia Pacific.

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Hoffman Asia Pacific PR