Traditionally, tech and Internet companies searching for PR support across Asia Pacific were limited to two options.

The large consumer PR agencies with their offices in multiple countries can deliver regional programs. But this type of agency emphasizes general accounts, ranging from restaurants to packaged goods to airlines. As a result, they face a huge learning curve in handling a technology or Internet account. Plus their pricing structure is geared for large consumer accounts.

The second option is the IT-focused PR agencies in each country who understand technology. Their limitations are geographic, since they focus on a single country. Going this route burdens you with the task of managing multiple agencies with different people, skill levels, styles, invoices, etc. Not only is this time-consuming, but consistency becomes a challenge.

The Hoffman Agency's Asia Pacific operation fills this void.

Like a multinational, we've established an infrastructure for delivering regional programs. Yet our entire personnel and infrastructure are tuned for technology and the Internet. Every account professional in every office focuses on the tech sector.

In short, we offer clients the best of both worlds: knowledge of the high-tech industry and the ability to localize PR on a country-by-country basis across the region.

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