How do we work with clients in Asia Pacific?

We deploy our resources to align with your needs.

If you've already established a marcom infrastructure in one or more Asian countries, it's possible that you'd like to work directly with our local offices while taking responsibility for the regional coordination.

On the other hand, we find many companies, even companies with marcom or PR resources in the region, prefer a complete solution. In this approach, you work with one Hoffman Agency office, which then takes responsibility for managing our other offices and partners in the targeted countries. Typically, this regional coordination takes place out of our Singapore and Hong Kong offices, where most IT companies have established their regional headquarters. Regardless, we work directly with the company's regional general manager or marketing manager.

As a third option, some companies assign a PR manager in the United States with the responsibility of implementing a PR program across the Asia Pacific region. Again, it's easy for us to configure our resources based on your needs. In this scenario, one of our PR professionals out of the United States becomes a virtual member of our Asia Pacific team, providing you with an easy contact point into your AP PR program.

The point is, we tailor our operation to your resources and PR objectives.

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