The Hoffman Agency Names Whitney Small

June 21, 2002

The Hoffman Agency Names Whitney Small Managing Director of Its Asia Pacific Region

18 June, 2002, Beijing – High-tech public relations firm The Hoffman Agency (www.hoffman.com) today announced the hiring of Whitney F. Small as managing director of Hoffman Asia Pacific. Small will oversee the firm’s Asia Pacific practice, and develop products and services to fuel ongoing expansion efforts in the region.

Small comes to Hoffman from The Walt Disney Company Asia Pacific, where she held the post of regional director of marketing and sales for the Parks and Resorts Division. Before her work at Disney Asia Pacific, Small served as vice president and managing director of Burson-Marsteller in Bangkok, Thailand. Prior to that, she was general manager of JMA Public Relations in Taipei.

Small will be based in Hoffman’s Asia Pacific headquarters in Hong Kong, overseeing this site, as well as agency offices in Singapore; Beijing; Shanghai, China; Seoul, Korea; and Tokyo.

“We have built a world-class PR operation in Asia, offering clients a unique combination of localized expertise, underpinned by a collaborative approach across the region,” said Lou Hoffman, president of The Hoffman Agency. “Whitney brings the ideal background to take this foundation, and continue the building process.”

About The Hoffman Agency
Named PRWeek Asia’s “Asian Network of the Year” and PRWeek’s “Mid-size PR Agency of the Year,” The Hoffman Agency helps high-tech and Internet companies communicate compelling messages across the globe. Clients in Asia range from 3Com to Xilinx to Google. For more information on the Asia Pacific operation, visit www.hoffmanasia.com.