November 20, 2003
 

Specialist and Technique - Research

MessageLabs Intelligence Combats Spam and Viruses

CERTIFICATE OF EXCELLENCE

Email security service provider MessageLabs’ Asia lunch in 2002 did not guarantee it sustained media interest. The Hoffman Agency determined that to maintain a strong profile MessageLabs needed to be seen as a thought-leader and expert source on virus and spam issues.

A steady stream of press releases sharing market intelligence, analysis and evidence of new trends using research generated by MessageLabs’ internal intelligence team ensured media uptake.

Tactics such as continuous alert updates to the media during virus out-breaks ensured the company achieved spam and virus “guru” status.

 

 

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