April 11, 2001

Online Advertising

Lou Hoffman, Chairman of The Hoffman Agency and the Silicon Valley IT industry commentator, said that online advertising is still at the beginning of its development. There will be substantial changes to this in future. He said in the early development stages of TV and movie industries, people did not know how to transfer traditional print advertising onto the screen. However, when they did, the change was a great leap in the history. There was only a host standing and talking at the earliest stage of TV advertising, while the TV advertisements are much more diverse now. Online advertising is experiencing this stage as well.

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