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August 2002 |
| The
Hoffman Agency has expanded its relationship with business news
channel CNBC Asia in a move to continue enhancing the channel’s
profile throughout the region. Hoffman will now provide CNBC with
PR support in the Asia Pacific. The appointment is in tandem with
CNBC’s plan to build a more customer-focused brand –
Hoffman has been charged with enhancing the channel’s profile
and building the brand with its audiences and business partners.
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