January 10, 2002

The Hoffman Agency Appoints Senior Executive

The Hoffman Agency, an international PR company focused on technology markets, announced today that Lynn Furrow has been promoted to director of client services, Greater China. Furrow, who had been leading the company's Hong Kong and Taiwan accounts as an account director, now will oversee client services and business for China. She will retain her current duties.

Furrow has more than seven years of public relations experience in the region, having worked on the consultancy side in both Beijing and Hong Kong. Her promotion comes at a time when the company has seen a growth in the demand for accounts conducted on a regional basis. Hoffman, recent winner of PRWeek Asia's 2001 "Asian Network of the Year" award, specializes in a one-point-of-contact model that leverages a hub to provide clients with consistent messaging and uniform results reporting across multiple Asian markets.

Michelle Herman, Hoffman's managing director of Asia Pacific, said, "Lynn's Greater China background, coupled with her ability to strategically drive large regional accounts beyond Hong Kong, makes her the perfect fit for this new role."

Part of Furrow's new assignment will be to collaborate with Theresa Shen, Hoffman China general manager, who is based in Beijing. "Lynn has been a great contributor to the team," said Shen. "With China's WTO entry, we will leverage her expertise to help us take advantage of the tremendous client opportunities."

During her Hoffman tenure, Furrow has led the pursuit of clients in the networking and telecommunications space where much of the region's Internet infrastructure is still being built. Wins include 3Com, Riverstone Networks and semiconductor manufacturers that supply chips and software for networking and telecommunications products, like Virata Corporation.

Prior to joining The Hoffman Agency, Furrow was an associate director with the corporate and public affairs practice of Shandwick International Hong Kong. She was responsible for managing several regional clients as well as implementing local communications programs.

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