July 16, 2004

Asia-Pacific’s Public Relations Agencies: A Round-Up Of Achievements And Growth In 2003

A Year Of Two Halves For The Industries

While the technology sector remained stagnant in 2003, Hoffman’s performance was underpinned by solid account wins and improvements to its regional model. The agency bagged the BEA Systems account in Japan, and also secured business from Proxim (below) in China and Hong Kong, and Caspian Networks in Japan and Korea. A new client intranet was rolled out and the network shifted to a single profit and loss model for the entire region. There was little in the way of recognition at the PR Awards buts, on the plus side, the agency reaffirmed its commitment to North Asia with a raft of senior hires.

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