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A Natural Born Master Of PR
Although many countries are racing to construct high-tech industrial complexes, Silicon Valley is outplaying the competition in terms of a number of consulting and service companies that support venture startups. One of these companies is The Hoffman Agency, founded by Lou Hoffman, which has provided PR services to U.S. IT companies since 1987. Hoffman has assumed the role of bridging between IT companies and customers and media for better understanding of difficult technologies. The fact that the company was commissioned to do PR activities by more than 40 IT companies - including HP, 3Com and Quantum - reflects American high-tech business community’s high expectations and trust in The Hoffman Agency. The Hoffman Agency was ranked No.4 among PR agencies located in Silicon Valley, by reporting US $7.8 million in revenue last year. To provide more local services for its clients targeting the worldwide market, the company opened its office in Singapore in 1996, followed by locations in Tokyo (1997), Beijing (1998), Hong Kong (1999), London (2000) and Seoul (2000). It is purely coincidental that Hoffman entered the world of PR. When he worked with a regional paper in Arizona as a journalist, he suddenly found that he had nothing to lose if he read the vision of IT, so he immediately established The Hoffman Agency. He must be a natural born master of PR who already knew the nature of venture startups - that is, starting a business entirely on a single technology.
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