July 2003
 

A Big Whopper for Hoffman

Richard Burger has joined The Hoffman Group (Singapore) as a Director. His main focus will be account management, strategic planning and new business development.

Burger was a news reporter in the United States and has worked in public relations for more than 12 years, three of which were in Asia. Prior to the move, Burger was managing the Sony Ericsson,Mercedes-Benz
and Kodak accounts as Vice President of Technology and Brand Marketing at Ketchum Newscan’s Beijing office.

“Richard brings a wealth of experience to The Hoffman Agency, and he will be an asset to all of the clients of our Singapore practice,” says Whitney Small, the agency’s Regional Director for Asia Pacific.

Burger has worked as an editor, copywriter and new reporter for The New York Times and the Fairchild New Syndicate. His impressive portfolio also includes being Account Supervisor at Miller Shandwick Technologies and PR Director at Homebid.com.

 

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