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July 2002 |
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The Hoffman Agency has won the regional CNBC business. Hoffman picked up the CNBC business from Hong Kong in December 2000. Mark Froude, VP International Sales & Marketing at CNBC Asia Pacific said he felt it was key for the Channel to appoint a PR partner to communicate the message of greater value to its customers. The Managing Director, Singapore of The Hoffman Agency, Veronica Ng said, “We have enjoyed the relationship with CNBC in Hong Kong and are happy to have grown it to now provide PR counsel at the regional level.” |
