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January 2002 |
The Hoffman Agency Named "Asian Network of the Year"The Hoffman Agency, which specializes in IT public relations launched its first office in Asia in 1996. This was in Singapore and it has only recently expanded into the region. However, it has managed to clinch the title "Asian Network of the Year 2001" given by PR Week. The award recognizes teamwork and clients services. One point of difference, which may have helped sway the judges, is the fact that Hoffman operates its network as one unit rather than running several offices in various countries. The Hoffman Agency has really enjoyed impressive growth despite the downturn in the IT industries. In Asia, they picked up 38 new clients last year, nearly all of which originated in Asia. They have been adding on staff and recently opened a new office in Korea. Plans are in the pipeline to add Taiwan and Shanghai. Michelle Herman, Hoffman's Managing Director for Asia Pacific said, "We have defined a new regional client service approach that we call 'hire locally, deliver regionally'. Roughly 95%of our staff comes from the local areas they serve, which really deepens our expertise in the individual country markets." Ms Veronica Ng, Managing Director of Hoffman Singapore added, "We have two purposes. Have fun and do great work. We relish not being a typical PR firm in Asia."
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