The Hoffman Agency Asia Pacific: Global High-Tech Public Relations Agency

Collaboration Provides Foundation for Public Relations Success

For IT companies seeking public relations counsel in Asia, numerous solutions exist. The PR landscape in Asia is filled with large, multinational corporations whose infrastructure hosts offices throughout the world. There are also smaller, indigenous consultancies that specialize in the local media climate and can pull together a press conference with just half a day’s notice. And finally there are a few independent PR agencies in the region often specializing in a specific industry.

Going a step deeper, if your selection criteria includes:

Passion for PR
IT specialists
Local market knowledge
Silicon Valley-style PR
Marketing and communications services
Expertise in running regional programs

The Hoffman Asia Pacific team fits the profile, an independent agency specifically dedicated to delivering great results to its IT-focused clients, localizing on a market-by-market basis.

Due to our team approach and focus on collaboration, we deliver the same high-quality services – localize messaging/content, media outreach, article placement, etc. – in each market. This may sound trivial, but you would be surprised how often internal communications handicap multi-country PR programs. Our regional collaboration is built into our organization, our measurement and our client service. Ultimately, it is the foundation for our PR success.

USA Today recounts how the Hoffman Agency started in China.

Intern recounts his experience in the Hoffman Hong Kong office.

CFO magazine recounts Hoffman Agency's approach to entering the China Market.

Agency orchestrates press event for the United States Information Technology Office (USITO) in Beijing.

American Venture Magazine captures Hoffman perspective on image building for startups.

PRWeek takes deep look at the technology sector in China.

Sandisk signs up The Hoffman Agency to support Asia Pacific growth.

The Hoffman Agency weighs in on the issue of 3G branding in Media Magazine.

Fortune Magazine chronicles the rise of the "celebrity CEO" with perspective from The Hoffman Agency.

Atheros taps The Hoffman Agency to launch its fourth generation chipset in Taiwan.

MessageLabs turns to The Hoffman Agency for help entering the highly-competitive Asian market.

Agency establishes China practice in Europe.

Hoffman China bowls over press relationship building in Asia.

The Hoffman Agency fosters regional teamwork through its Building Bridges program.

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